Targeted Social Media Advertising Campaigns to Drive Lead Generation for

PsySense

PsySense provides expert psychological consulting services for Russian-speaking individuals living in Europe, offering tailored support to address personal, emotional, and mental well-being challenges.

Objective

Drive lead generation through targeted social media advertising to raise awareness about PsySense’s specialized psychological consulting services for Russian-speaking individuals in Europe.

Strategy

Developed and executed tailored ad campaigns targeting the specific needs and demographics of the Russian-speaking community. Focused on highlighting the personalized, culturally sensitive approach of PsySense’s services to establish trust and credibility.

Challenges

Limited brand awareness and the need to reach a niche audience within a specific cultural and linguistic group. Overcoming skepticism around mental health services in some communities was also a challenge.

Results

Successfully generated a steady flow of leads, increasing awareness of PsySense’s services among Russian-speaking individuals in Europe. The targeted ad campaigns improved engagement and positioned PsySense as a trusted provider of mental health support.